Sabre technology is as essential to travel as air and water are essential to life. We are one of the world’s largest software companies. We were Big Data long before that was a buzzword. We created the world’s largest electronic marketplace when Amazon was just a river in Brazil. What started as a joint initiative between American Airlines and IBM to create the world’s first computerized airline reservation system in 1960 has since evolved into a technology ecosystem that touches almost every stage of your travel experience.